a girl who believes in the beauty of simplicity

Born in north of Africa in the 60’s, Anne studied at the famous Ecole des Beaux-Arts de Paris in the 80’s
and jet setted beetween France, Italy and Morroco in the 90’s while designing for Tod’s, Cacharel and
ursule Beaugeste, her own collection of luxurious bohemian bags.
Facing the crazyness of fashion marketing and its endless demand for novelties, she decided to focus
on her passion for handmade design and started in 2012 to collaborate with indian artisans in an effort
to value their crafts as well as to redefine simple sophistication.

image of boys working

« I designed a simple zip pouch,
light and pratical, embellished with
timeless patterned designs entirely
embroidered by hand.
Each one of my pouches reflects the
amazing labour of one embroiderer
whose singular skill has been passed
down for generations.
Using a traditional Beauvais stitch,
the embroiderer is seated bending
over the loom as if in meditation.
Up to 30 hours is needed to complete
one pouch. The small hook needle
jumps from one stitch to another and
the beauty of the design slowly
appears under his hand.
The “fait main” creates tiny accidents,
that only enhance the beauty of the pouch making it one of a kind ».

embrodery is a marvelous craft a hand on a pouch

Metallic threads in jewels-tone colors, silk satin lining with artfully designed pockets and the utmost
attention to detail make this a timeless essential that surpasses trends and seasons. A precious basic,
mixing simplicity and rarity, for everyday luxury. Treasure it and it will last for a very long time, maybe...